Posted by MyMy

THE SECRET OF SELLING THE NEGRO (1954, sound, 20 min, color, 16mm) as featured in the documentary, I AM NOT YOUR NEGRO. SPONSOR: Johnson Publishing Co. PRODUCTION CO.: Sarra Inc. DIRECTOR: Wayne A. Langston. PRODUCERS: Joseph G. Betzer, Harry W. Lange. WRITER: Helen A. Krupka. ART DIRECTOR: George DeDecker. NARRATOR: Robert Trout. RESOURCES: Copyright not registered; “Keys to a 15 Billion Dollar Market,” Bus Scrn 15, no. 4 (1954): 34; advertisement, Bus Scrn 15, no. 5 (1954): 31. HOLDINGS: Not reported. Film commissioned by the Chicago-based publisher of Negro Digest , Ebony , and Jet to encour- age advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” the “do’s and don’ts of selling to the Negro.”